The Wine Institute of France

Definition - What does The Wine Institute of France mean?

The Wine Institute of France is currently the INSEEC Wine & Spirits Institute, located in Bordeaux, France, London, England, Beaune and Paris, France. It is here that those interested in the field of wine can begin an international program to manage the wine industry. There are areas of study offered as bachelor programs and an MBA program teaching the necessary management methods and tools of the wine industry. Doctoral studies are also offered.

The institute was founded in 1975, originally in Bordeaux, however, other branches are found in Paris, Lyon, Chambery, London, Monaco, Geneve, Shanghai and San Francisco.

WineFrog explains The Wine Institute of France

Within the program of The French Wine Institute or INSEEC, people studying for a bachelor's, MBA or doctorate in wine business have the opportunity to choose from a wide variety of careers within the wine industry including:

  • Product Manager
  • Sector Manager
  • Wine Sales Representative
  • Marketing Director
  • Wine Tourism Manager
  • Wine Merchant or Wine Purchaser
  • Export Manager
  • Vineyard Manager

The coursework for programs offered at the INSEEC includes:

  • International Wine Economy
  • International Marketing & Trade
  • Financial Management
  • Logistics and Purchasing
  • Management and Company Strategy
  • International Negotiation
  • Marketing Studies and Research
  • Professional Workshops on wine growing, enology, wine tasting, wine tours and merchandising.

Bachelor's programs in the institution range between 1 to 3 years for degree completion, MBAs 1 to 2 years and Doctorates around 1 to 2 years depending on the course of study.

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