Quality - Price Ratio (QPR)

Definition - What does Quality - Price Ratio (QPR) mean?

Quality Price Ratio, or QPR is a manner in which most experts evaluate a wine. However, it is usually only considered for higher-end wines. It refers to wines which are exceptional in consideration of their price tag. There is no specific range of price within the QPR. It often depends more on critics and the expert's knowledge of certain wines, regions and labels vs. price evaluation.

WineFrog explains Quality - Price Ratio (QPR)

The Quality Price Ratio (QPR) of a wine is a way in which wine experts and/or critics might "sell" a wine. For instance, if a certain Chateau or wine house is known for selling wine at high prices, and one o its wines is offered at a significantly lower price, and the wine drinks well, is balanced, etc., then one might say is has a good QPR.

When speaking of QPR, each wine is subjective. A wine from an exceptional vintage from a famous appellation, such as St-Emilion, might be found at a value of $50, however, to the consumer, it might taste as if it is worth $75. This is a good Quality Price Ratio.

Equally, a Sauvignon Blanc from a reputable winery in Napa might normally go for $28, but if found for $19 and drinks just as good as the one at $28, it possesses a good QPR.

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